A new Google Drive site is rolling out to focus less on the actual product but more to focus on the values behind the product. The focus is shifting from hard features and what it is, to more about what can be done and how it can make life easier. Google is more and more following Apple with this type of marketing.
As Simon Sinek has said many a times, it’s all about the why. Why does this product make your life better. This is certainly what we need to talk about when taking this message into the enterprise. Less talk about features, more talk about business impact and value .
Gmail Composing area can now go full screen.
After Gmail’s new compose rolled out to everyone in March, many of you sent us requests for features you’d like to see added. We listened carefully to your feedback and as as result, the new compose now offers a full-screen option.
When this option is enabled, the compose window is centered in your inbox and expands to fit on your screen. In addition, the formatting toolbar is on by default. You can click on the expand button in the top right to switch to full-screen or set full-screen as the default by selecting Default to full-screen in the more options menu in the bottom right.
The full-screen option is rolling out to everyone over the next couple of days.
In September of last year I accepted a new job at Netpremacy. Netpremacy a Google Apps Premier Enterprise Partner who have an incredible amount of experience and passion for what they do. We have some of the most talented individuals in our field and we work with large organisations to transform they technology, their business and their culture.
I will continue to post about all things related to the cloud and especially Google Apps and Google Enterprise services. Also anything that I think is interesting in relation to the web, education, communication and people.
Campus London is a shared workspace in East London that is powered by Google. So it only seem sensible that Astro Teller of Google X spoke about inovation, technology and running a company. There are a number of great lessons in this so I would strongly recommend taking a look. Expect a few more links from Astro Teller over the coming weeks. He’s a very smart guy with a lot to say.